Many people plan to hire insurance company marketing to establish their business online. Though there are many articles that explain how you should hire an SEO agency only few let you know the important things to note. Remember, a SEO agency should be capable of handling your business and establishing it on the online. Some agencies claim they are the best in the industry, but when you give them a hand to try, you can come to know about their true face. There are 4 main things that will easily give you all the notions needed to identify a bad agency.
- Being secretive about their work:
SEO is all about targeting the first position in the search engine. There are many techniques used and most of them end up penalizing your website. These are called as black hat techniques. The SEO agency should be able to give you a complete work out on their plan. They should explain what they intend to do. Generating back links is a vital thing and this should be done in the right way. If they are secretive about the work then beware of them.
- The explanation sounds Greek and Latin:
Okay, if the firm has promised to give you a detailed workout of their plan, it should be in such a way, you should be able to understand it. However, in this case, if you are not able to understand what they are explaining and everything sounds Greek and Latin to you, then beware. After all, they are explaining something that they do not plan to do. If they have a good experience in such matters, the explanation speaks for it.
- Promising guarantees:
Reaching the first level in search engine is not an easy task and it takes a lot of work. However, if the firm promises you the first rankings in just a few weeks, then something is fishy about it. After all, it may take some time for the search engine to analyze your work. Bad SEO agencies always give you a lot of information and promises about this. They may sound too good to be true, then you will end up falling for them.
- Treating SEO as a simple task:
As mentioned before, SEO is a tough task and this is indeed a form of art. There are many things that account to the performance of the website. Right from PR till the design of the website, everything matters. If the agency claims that it is a simple task that can be done in a jiffy, then beware of them. They do not know what they are doing and you will end up with a penalized domain.